Exploring Next-Gen Treats for your Canine Companions
Jul 10, 2024
Over the past few years, younger generations have taken the idea of pet ownership, evolved it into a partnership and embraced the idea of adopting pets as part of the family.
It’s no secret that consumers are looking for ways to share fun new experiences with their pets via treats they can feel good about. In fact, a significant percentage of younger pet parents have started downgrading their own expenses while still budgeting for better-quality pet food and supplies. They want to care for their pets as if they were human and will continue to seek out options that offer an enjoyable treating experience without breaking the bank.
Our pet brands recognized this need and have been working to create innovative new snacks for dogs that meet our consumers’ high standards. Trust, safety and digestion are at the forefront of our research and development process when considering new treats. This means taking the time to research ingredients and options to produce treats that offer real benefits. Pet parents deserve to feel confident about the treats they share with their furry companions. Humanizing the relationship and supporting it with quality new snack choices that offer engagement is one way we can help nurture that confidence.
Most recently, Milk-Bone® launched Flavor Rolls Long Lasting Dog Chews. Made with real USA-raised chicken or beef (depending on the flavor), these treats are 100% rawhide-free, providing a safe & tasty experience that’s easy on your dog’s digestive system. Similar to traditional rawhide treats, these soft-texture alternatives also offer dental benefits such as cleaning teeth and gums and freshening breath.
We also identified a passion for pet parents to connect emotionally with their pets. This brought about Milk-Bone® Peanut Buttery Bites and Milk-Bone® Dunkin ™ Vanilla Glaze Flavor Biscuits. Both treats are inspired by popular snacking options for humans – now available in dog form!
Milk-Bone® Dunkin ™ Vanilla Glaze Flavor Biscuits support quality time with your dog. We all know that donuts are a staple when it comes to your morning coffee pairing. Many of us know the “look,” you get from your furry friend when you have a snack that they want a bite of. Now, you can compromise by giving them a dog treat that is inspired by the look of Dunkin’s classic Glazed Donut, all while enjoying your own morning treat!
Continuing that trend, Peanut Buttery Bites offer a way to give your dog a small, bite-sized treat made with real Jif® peanut butter. Keeping priority ingredients in mind, the team at Milk-Bone created the recipe with no artificial flavors, color, or fillers. This allows you to have a guilt-free peanut butter snack together with your dog. Less spoon-washing is a bonus!
At the end of the day, we all want the best for our pets. Milk-Bone is proud to support dogs and owners alike in their healthy, happy relationships. The bond between people and pets will only continue to grow and we are excited to see what the future holds. Milk-Bone is proud to be at the center of the partnership to help it thrive!