PB Perfection with a Twist: Jif® Peanut Butter & Chocolate Flavored Spread

Move over jelly- Peanut butter has a new partner. 

Our peanut butter experts have been hard at work to perfect the latest and greatest in the world of Jif^®. This innovative new formula brings together two of America’s favorite flavors into one delicious, spreadable snack. Peanut Butter & Chocolate Flavored Spread combines classic, creamy peanut butter with a sweet chocolate flavor.  

As with any new innovation, our team prioritized ingredient quality and flavor when developing this new spread. It's peanut butter forward, so fans of our classic Jif will still enjoy the nutty flavor but will find that it perfectly balances salty and sweet with the addition of chocolate. Plus, it has 5 grams of protein and 50% less sugar than the leading spread with cocoa, making it a guilt-free treat that’s well-worth adding to any snacking routine.

“It’s a versatile spread that can transform a simple snack into a mouthwatering treat in no time at all while also keeping you full and satiated.” – Nicole Massey, Vice President of Marketing at The J.M. Smucker Co. 

On its own, Jif is a pantry staple, but we’re excited to add this innovative new spread to our lineup and know our consumers will be too. Sandwiches aside, Peanut Butter & Chocolate Flavored Spread can be mixed into a batch of cookies, or paired with fruit, pretzels, pancakes, and more. The snacking options are endless! This harmonious blend is the most significant innovation the brand has produced in nearly a decade, and we expect nothing less from the number one peanut butter brand in America.  

We appreciate all of the hard work our production team in Lexington, KY has been putting in to bring this amazing new product to life. Find it starting May 1, 2024 on Amazon, and at other retailers throughout the spring and summer.