Celebrating the New Drink of the Summer
Jun 28, 2024
Our team at Café Bustelo® just dropped the beverage of the summer- the brand’s first ready-to-drink iced coffee! The new Café Bustelo Espresso Style Iced Coffee embraces traditional bold Latin espresso flavors and beautiful, colorful new creative.
Fans of Café Bustelo have long been familiar with the brand’s rich Latin roots, and this delicious new coffee pays homage to that heritage while offering a brand-new way to enjoy sabor latino. The packaging is vibrant and inviting, like the warm sun in the summer. The bottle’s silhouette is inspired by a "Greca,” the traditional method of brewing Café Bustelo’s ground espresso. This unique coffee offers the bold flavor you love from Café Bustelo but is crafted to drink cold, straight from the fridge!
Even the new creative content supporting the product evokes Latin culture. Short videos depict fun, colorful scenes – from grabbing a ready-to-drink iced coffee from a convenience store, to cooling off with a cold coffee straight from the fridge on a hot summer day. The music is lively and upbeat and the creative embraces the idea of a supportive community and culture.
Brewed for a Historic Debut
On June 11th, the Café Bustelo team at our Orrville, Ohio headquarters hosted a launch party for employees to sample the new Café Bustelo Espresso Style Iced Coffee and enjoy the good vibes. Attendees were treated to a tasty sample, churros, live music and outdoor games. There was even an ice sculpture carved in the shape of the new bottle. It was a wonderful opportunity for connecting with coworkers and fun in the office.
Our three new flavors of Café Bustelo Espresso Style Iced Coffee offer an option for everyone. Find them at Target now and at retailers like Walmart and Kroger very soon. For more information, click here!