Supporting Pet Adoptions One Photo at a Time

Community impact and local philanthropy have long been a core part of our DNA. This shared belief permeates through our entire organization, right down to the individual team and employee level.

A great example is recent work done by our Creative+Design team to support pet adoption at local animal shelters. The group, which is based out of our Orrville, Ohio, headquarters and whose responsibilities include creative content, branding and packaging design, makes it a priority to coordinate regular team outings to local organizations focused on helping the community.

Recently the team began volunteering with the local Wayne County Humane Society. When the Humane Society learned about the incredible photography skills the team uses in their “day jobs” here at Smucker, they asked if it would be possible for the team to capture high-quality photos of a few newly-adoptable pets for the shelter’s website. As a team of pet lovers, the group jumped at the opportunity, but with new animals arriving all the time, they realized the need would be ongoing. So, they coordinated their resources and created a clear mission, project identity and plan of action to serve pets in need on a more regular basis. The team’s passion, effort and talents culminated in the Loving Lens Project.

The volunteers who formed the Loving Lens Project frequently visit local shelters, where they use their talents and professional equipment to capture each animal’s personality (and cuteness!) through artful photography. This enhanced presentation helps increase awareness and speeds up the adoption process for these deserving future pets at no cost to the adoption facility.

The Loving Lens Project has become so popular that the team has expanded their volunteerism to other local shelters and opened participation to even more employees.

We are so proud of our Creative+Design team for exemplifying our commitment to Making Connections to Community Resources in such a creative and impactful way. And, we’re excited to see the Loving Lens Project spur even more pet adoptions in the future!