Innovation that Makes Life Better
We believe innovation is bigger than the next new flavor or flashy culinary trend. At Smucker, true innovation is about bringing new thinking to our categories – strong ideas rooted in data and insights that address real, unmet needs for our consumers.
For us, innovation is a commitment to making the lives of people and their pets better.
Smucker Innovation in Action
Driving growth through our entire portfolio.
Jif® Peanut Butter & Chocolate Flavored Spread
The number one peanut butter brand in America has launched its biggest flavor innovation in nearly a decade with Jif Peanut Butter & Chocolate Flavored Spread, combining the creamy, peanutty goodness of Jif Peanut Butter with the sweetness of chocolate flavor.
Milk-Bone® Peanut Buttery Bites
Today's pet parents are always on the hunt for new ways to enjoy special moments with their furry companions. Milk-Bone Peanut Buttery Bites are convenient, bite-sized dog snacks made with Jif peanut butter, a mouthwatering collab that will keep their tails wagging!
Hostess® Meltamors™
Inspired by delectable warm restaurant desserts, Hostess Meltamors™are a soft, fluffy mini-cake with a delightful chocolate-flavored drizzle and a chocolatey- or caramel-flavored melting center that flows like "lava" when warmed for only five seconds in the microwave.
Café Bustelo® Espresso Style Iced Coffee
More and more coffee consumers are reaching for iced coffee to complement their daily routine. All-new Café Bustelo Espresso Style Iced Coffee brings the Latin flavor consumers love to the refrigerated aisle with the brand's first-ever multi-serve product crafted solely to be enjoyed cold.
